How Heritage Shapes the Business Perspective for Our Web Development Company

September 22, 2023

As the Chief Technology Officer (CTO) of Trinity Web, a South African web development company, I often reflect on how our rich heritage. It influences us in the way we perceive the world, especially in the context of business. On Heritage Day, a celebration of our diverse cultural tapestry, I’d like to share my personal thoughts on this topic.

Heritage Day in South Africa, aka “Braai Day,” is more than just a reason to fire up the grill. We celebrate our nation’s cultural diversity , honouring the traditions, languages, and histories that make us uniquely South African.

Heritage and Identity

Our heritage shapes not only who we are as individuals but also the people we become in business. For me, as a technology enthusiast and leader, my heritage has played a significant role in shaping my perspective. I was raised in a multicultural neighbourhood, exposed to various languages, cuisines, and traditions. This upbringing instilled in me a deep appreciation for diversity. I carry this quality into my role at Trinity Web, a local web development company.

Cultural Intelligence in Business

Research shows that individuals who embrace their heritage tend to exhibit higher levels of cultural intelligence (CQ). This is a crucial trait in our globalised business landscape. A study by David Livermore, author of “Leading with Cultural Intelligence,” found that professionals with strong CQ are assets for businesses. They are better equipped to navigate diverse teams, understand customer needs in different markets, and foster innovation.

The Power of Inclusivity

In the business world, embracing our heritage fosters inclusivity. When we understand and respect the cultural backgrounds of our colleagues and clients, we create an environment where everyone feels valued. This inclusivity isn’t just about ticking boxes. It’s about harnessing the diverse talents and perspectives that make our teams stronger and more adaptable.

Heritage and Decision-Making

Our heritage also influences our decision-making processes. Research by Columbia Business School Professor Sheena Iyengar suggests that individuals from collectivist cultures, common in many parts of South Africa, tend to consider a broader range of options before making decisions. This holistic approach can lead to more thoughtful and well-rounded choices in business.

Statistical Insights

Statistics further underline the impact of heritage on business:

  1. According to a McKinsey report, companies with diverse executive teams are 21% more likely to outperform their industry peers in profitability.
  2. A study by Deloitte found that 85% of executives consider diversity and inclusion crucial for driving innovation.
  3. Research from Harvard Business Review indicates that inclusive teams make better business decisions up to 87% of the time.


As I reflect on Heritage Day, I am reminded of the importance of celebrating our cultural roots. Our heritage isn’t something to be compartmentalised; it’s a powerful force that influences our perspectives, enriches our teams, and ultimately shapes the success of our businesses.

At Trinity Web, we embrace our diverse heritage as a source of strength and inspiration. We recognise that by honouring our past, we can build a more inclusive and innovative future. So, as we gather around the braai on this Heritage Day, let’s remember that our heritage is not just a part of who we are; it’s a guiding light in the world of business and beyond.

Happy Heritage Day, South Africa!



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