Online website builders and apps claim that anybody can create a beautiful, functional website without any coding or design experience. Why pay thousands to a web designer when you can invest a small amount of money in a do-it-yourself website instead?
The abundance of website builders and similar internet resources has made it possible for anyone to create functional websites. However, you shouldn’t automatically assume that it will be the best course of action for your business. In some instances, only a professional website designing company can do the job in a way that will yield the best return on investment.
Which Is Best For Your Business?
If you’re just starting with your business, don’t have substantial startup capital and need a simple brochure website detailing the services you provide, using a website builder is a great starting point for establishing an online presence.
Since a professional website is a considerable investment for a startup entity, it makes better business sense to go DIY first. However, once your business has established itself and needs an improved marketing strategy and boosts consumer recognition and sales, a DIY website definitely won’t cut it. An online builder that relies on prepackaged templates will end up being detrimental to your business’s brand credibility.
To a large extent, website builders are limited in the features they provide. After all, affordability and simplicity are supposed to be the selling point, which removes the opportunity for website functionality specifically tailored to your website.
Your established business will need something more comprehensive, optimised and adaptable than a contact form, a basic picture gallery, or a basic shopping cart platform if you have a bigger picture in mind.
Search engine optimisation (SEO) enhances a website’s visibility in relevant search engine results. Unfortunately, the SEO tools and tutorials most online website builders provide are very rudimentary and will have business owners overwhelmed and their SEO efforts lacking in strategy.
When it comes to SEO, a professional web design company will be proficient in all areas, from writing semantic code to correctly labelling images and developing high-performing SEO strategies.
Website Loading Speeds
Websites created using online website builders are often hosted on shared servers. This implies less bandwidth and slower page load rates, which is acceptable for modest brochure sites with lower traffic and no mixed media but not suitable for larger visitor numbers, moving images or video streaming.
Automated Back Ups
DIY website builders often don’t provide automated backup services, which might be problematic in the event of a hacker or if you decide to update or migrate your site and its information to a different host in the future.
Considering hackers who breach one site often gain access to others hosted on the same server, high levels of protection are essential for servers that host hundreds or thousands of websites. Therefore, maintaining a high level of cloud security is vital.
Achieve More On The Web With Trinity Web
As your business grows and evolves, the functionality of your website must evolve with it. At Trinity Web, we build process-focused web solutions for growing businesses. We will walk with you every step of the way, delivering tailored web services that complement your business offerings.
You’ll watch your business website transition from informative to integrational, driving your online marketing strategy to new heights. Whether you need to optimise, automate, or integrate, we will have a solution to fit your requirements. Trinity Web is the website designing company that will help you achieve more on the web. Get in touch with us today.